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Entry Categories

Note: You do not need to be an IABC/Austin member to enter the competition.

Programs & Campaigns
The strategic communication goals of programs and campaigns must be made clear and demonstrate evidence of planning and a measurable impact.

A1. Strategic/community relations programs and public service
A2. Advertising and/or marketing campaign
A3. Media relations program
A4. Special events/convention communications
A5. Sales promotion/customer relations
A6. Internal communication/employee communication programs
A7. Issues management or crisis communication

The identity and purpose of the sponsoring organization must be clear. A well-written script, tight editing and smooth pacing are essential. A script and/or storyboard must accompany each entry.
Note: Convert all audio, slides and multimedia to video and submit programs on DVD or CD-ROM.

B1. Still illustration single-frame screen graphics
B2. Broadcast/commercial spot
B3. Broadcast/PSA
B4. Broadcast/infomercial
B5. Video news release internal AV
B6. Training/motivational/employer orientation
B7. Fundraising/volunteer recruitment
B8. Promotional/marketing/corporate image
B9. Employer/member communication

One-time Publications
The mission and personality of the organization must be effectively communicated to the targeted audience. Publications must have a clear objective and imaginative planning, and exhibit professional editorial and design standards.

C1. External annual report
C2. Employee or member annual report
C3. Membership directory or buyers' guide
C4. Brochure
C5. One-person staff

TThe publication must have a clearly stated purpose and demonstrate careful and imaginative planning. Writing must be concise, clear and interesting, and display high editorial standards.

Note: In each category (except D5) submit a set of 3 consecutive issues produced for use between Dec. 1, 2008, and Dec. 31, 2009, as one entry. If the publication is semi-annual, submit both issues with a clear indication that the publication is semi-annual. Entries in Category D5 must contain one copy issued no more than 18 months before Dec. 1, 2008, and one copy issued after Dec. 31, 2009.

D1. Magazines (one to three colors)
D2. Magazines (four colors)
D3. Newspapers and magapapers
D4. Newsletters
D5. Most improved periodical

Electronic Media
Entries should command attention, have a clear purpose, and display originality and imagination. Web site entries should include URL and passwords where necessary. Other electronic media entries should be provided on CD.

E1. Publication (newsletter, magazine, etc.)
E2. Web site
E3. E-mail promotion
E4. Electronic press kit
E5. Annual report
E6. Intranet
E7. Electronic promotion
E8. PowerPoint presentation

Writing should be clear, concise and high-impact, and should demonstrate the writer's research and knowledge of the subject matter. Submit tear sheets for evidence of use during the eligible time frame.

F1. Feature writing/personality profile/column
F2. Brochure or other one-time publication
F3. Advertising or marketing copy
F4. Speech
F5. News writing
F6. Technical/science writing
F7. Writing for the Web or other online purpose

Photographs should command attention, add insight and communicate a message. Composition, focus, contrast and use of color must reflect the highest professional standards.

G1. Editorial single-image photography
G2. Corporate single-image photography
G3. Annual report or publication multi-image photography
G4. Commercial/technical illustration

Graphic Design
Entries should command attention, have a clear purpose, and exhibit originality and imagination.

H1. Illustration
H2. Magazine
H3. Newsletter
H4. Annual report
H5. Special purpose or one-time publication (i.e., brochures, booklets, leaflets)
H6. Web site

Other Graphic Design
This category applies to the design of an organizational brand identity or other graphic product (cartoons, drawings, paintings, bulletin boards, invitations, special signs, etc.) where design is the primary communication function.

L1. Poster, signage, exhibit or display
L2. Card, invitation or other direct mail piece
L3. Organizational identity (logos, letterhead, etc.)
L4. Book or magazine cover
L5. Print advertisement

Social Media
Social Media projects should capitalize on emerging communication channels to reach electronic-based audiences. Submissions should address why these strategies were applied, whether they were combined with traditional media and unique implementation challenges.

M1. Podcast
M2. Blog
M3. Conversation-enabled publishing forum (two-way communication)
M4. Content-sharing site (YouTube, Flickr,, etc.)

Student Category
Entrants must be full-time undergraduate students attending a college or university in Central Texas. Submissions may be classroom projects or projects completed outside the classroom. Membership in IABC/Austin is not required. Projects must be entered under one of the following categories and include a work plan. We suggest you read the criteria for professionals in each of these categories to best prepare your work plan. Student work will only be judged against other student work.

S1. Program or Campaign
S2. Audiovisual
S3. Publication
S4. Electronic Media
S5. Writing
S6. Photography
S7. Graphic Design
S8. Social Media

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